Target Corp. and Walmart Stores Inc., among other similar
large companies, are starting to invest heavily to make same-day store pickups
possible for more and more products. During the holiday season, it seems that
more items are ordered online from customers and retailers are pushing to make
those products available that very day. In fact, Walmart said the volume of
items ordered online and then picked up in stores the same day increases by
five times during the holiday season! Pickup orders skyrocketed last season,
but it’s expected to increase by even more this year.
Walmart is planning to focus on discounts, aiming for the
lowest prices on items rather than offering “gimmicky” deals for a second year
in a row; their customers are expecting more consistent pricing. The retailer
will also look to make checkouts faster within the stores, said Walmart Chief
Operating Officer Judith McKenna. Now, staff members wearing yellow vests will
help shoppers find open registers and the shortest lines, as well as grabbing
items customers may have not remembered.
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